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A Sampling
A Sampling

The Culture of Subcultures

March 06, 2024

The Flattening Of Culture

People are catching onto the intrusive influence of algorithmic recommendations, questioning whether they can even form independent interests today. New Yorker writer Kyle Chayka’s latest book, Filterworld: How Algorithms Flattened Culture, sums it up perfectly, examining a world ruled by algorithms where culture is homogenized, and interests are cloned to the benefit of efficiency-optimized consumerism.

What does this mean for the future brand-consumer dynamic?

· Traditional demographics like age, gender, geography, race, and ethnicity will evade marketers trying to anticipate interests and relevance for consumer segments. Adopting a fluid approach to mindset and mood-mapping is key.

· Personal taste, from fashion to food and music, has been erased, but consumers are aware of the manipulative cycle and will make a concerted effort to take back free will in the face of Big Tech determinism.

· Brands that prioritize shareability over true innovation and creativity will eventually fall out of favor with consumers who appreciate diversity of taste and experience.


But wait, there's more...

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February 27, 2024

Country Roads

February 21, 2024

Homesteading Girl-Bosses

February 13, 2024

Tech Talk

February 06, 2024

Three Next Big Things

January 30, 2024

The Gifting Awards

December 12, 2023

Entertainment Industry Updates

December 05, 2023

Upstate Itinerary

November 29, 2023

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