The sourdough starter to homesteading gateway is real. First came Covid—and a renewed enthusiasm (and pride) for cooking from scratch. Then came a feminist reclaiming of homemaker duties—and a respect for the art of a well-oiled household. Now, running the home from scratch is the new the aspiration. Our feeds are flooded with lifestyle bloggers like Ballerina Farm, living off the land, raising chickens, making soap, sewing clothes, and, of course, baking sourdough. These are the new girl-bosses. They’re sustainable, they’re organic, and they’re coming for processed food, fast fashion, and the outsource economy.