Pop princesses pivot.

Just after Stagecoach beat out Coachella ticket sales for the first time ever, two of music and fashion's most significant influences—Beyonce and Lana Del Rey—announced forays into Country, joining a band of artists responsible for the genre’s new look and feel (Kasey Musgraves, Luke Combs, Tyler Childers, Orville Peck, Noah Kahan, to name a few). Country’s glow-up hints at a future where American hometown pride coalesces with progressive ideals and high art, instead of equating conservative politics and basic taste. After globalization blurred identities and recent administrations complicated patriotism, this new age of Country is part of a Southern culture revival scratching an itch to "come home." Creatively, this will result in an influx of all things Americana. From Western fashion and interiors to vacation destinations, consumers will follow Pop's pivot.