The Relevancy Read

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Hot takes, early calls and astute observations, carefully curated.

A Sampling
A Sampling

Country Roads

February 21, 2024

Pop princesses pivot.

Just after Stagecoach beat out Coachella ticket sales for the first time ever, two of music and fashion's most significant influences—Beyonce and Lana Del Rey—announced forays into Country, joining a band of artists responsible for the genre’s new look and feel (Kasey Musgraves, Luke Combs, Tyler Childers, Orville Peck, Noah Kahan, to name a few). Country’s glow-up hints at a future where American hometown pride coalesces with progressive ideals and high art, instead of equating conservative politics and basic taste. After globalization blurred identities and recent administrations complicated patriotism, this new age of Country is part of a Southern culture revival scratching an itch to "come home." Creatively, this will result in an influx of all things Americana. From Western fashion and interiors to vacation destinations, consumers will follow Pop's pivot.

But wait, there's more...

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February 13, 2024

Tech Talk

February 06, 2024

Three Next Big Things

January 30, 2024

The Gifting Awards

December 12, 2023

Entertainment Industry Updates

December 05, 2023

Upstate Itinerary

November 29, 2023

Personal growth parties & Mr. Taylor Swift

November 21, 2023

Five Next Big Things

November 14, 2023

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