The Relevancy Read

Our weekly digest

Hot takes, early calls and astute observations, carefully curated.

A Sampling
A Sampling

In-House Influencers

April 09, 2024

Introducing the chief influence officer.

Brands are hiring top influencers as marketing executives amid a high-stakes race to make social content more relatable and relevant to target audiences. Set Active recently hired influencer Sam Vicchiollo to run its growing TikTok account, where he posts videos showcasing his dual professional life as a corporate employee and content creator. This marks a shift in consumer brands hiring for pure talent and creativity over traditional education and experience. It also highlights an increasing desire amongst influencers to control the chaos of their lives with normal 9-5 jobs and salaried income.

In today’s media landscape, for better or worse, years of agency experience don’t hold a candle to individually-earned follower counts and fandoms. CMOs could very well become CIOs.


But wait, there's more...

Attention-Seeking Strategies

April 02, 2024

Trends to Trust

March 26, 2024

Connection Course Correction

March 19, 2024

Millennials: where are they now?

March 12, 2024

The Culture of Subcultures

March 06, 2024

Climate Creativity

February 27, 2024

Country Roads

February 21, 2024

Homesteading Girl-Bosses

February 13, 2024

Tech Talk

February 06, 2024

Three Next Big Things

January 30, 2024

The Gifting Awards

December 12, 2023

Entertainment Industry Updates

December 05, 2023

Upstate Itinerary

November 29, 2023

Personal growth parties & Mr. Taylor Swift

November 21, 2023

Five Next Big Things

November 14, 2023

E-Bike Opportunities

November 07, 2023

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