The Relevancy Read

Our weekly digest

Hot takes, early calls and astute observations, carefully curated.

A Sampling
A Sampling

Interior Updates

April 16, 2024

1. Smart homes become dumb home.

The latest interior status symbol in Silicon Valley isn’t a chakra-cleansing shower, it’s a simplified, uncomplicated home. According to designer Ken Fulk, clients are purging technological bells and whistles and instead opting for ease and tradition. This warmer, analog home design aligns with the overarching trend towards reducing screen time and dependency on technology in the name of less maintenance and upkeep–it’s the interior version of the increasingly popular Lite Phone. Expect this stripped-down philosophy to extend to other everyday products that can live without high tech–cars, kitchen tools, lighting, etc.

2. Snowbird style ups the ante.

The beachy Floridian aesthetic has been firmly situated in kitschy home decor and tacky vacation wardrobing. But expect the category to elevate as more young creatives move to the south and pop-cultural influences like Palm Royale and Capote Vs. The Swans breathe new life into the aesthetic. Elements of modern whimsy and old-world nostalgia will gain traction and swiftly infiltrate mainstream markets, taking the look from cliche to creative.

Designers and aesthetic drivers to note:

Marina Silva

de Gournay

The Boca Raton rebrand


But wait, there's more...

In-House Influencers

April 09, 2024

Attention-Seeking Strategies

April 02, 2024

Trends to Trust

March 26, 2024

Connection Course Correction

March 19, 2024

Millennials: where are they now?

March 12, 2024

The Culture of Subcultures

March 06, 2024

Climate Creativity

February 27, 2024

Country Roads

February 21, 2024

Homesteading Girl-Bosses

February 13, 2024

Tech Talk

February 06, 2024

Three Next Big Things

January 30, 2024

The Gifting Awards

December 12, 2023

Entertainment Industry Updates

December 05, 2023

Upstate Itinerary

November 29, 2023

Personal growth parties & Mr. Taylor Swift

November 21, 2023

Five Next Big Things

November 14, 2023

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