L.L.Bean

Authenticity

On top of our hit parade is the L.L. Bean x abbode collaboration for customized Boat & Totes. The partnership brought out the best in both brands, but more importantly, it was true to the personality of each business. Plus, the juice was worth the squeeze for all. Loyal customers waited in line for an original L.L. Bean Boat & Tote personalized for ultimate self-expression; the brand saw a legitimate revenue stream, and abbode got the exposure and recognition it deserves.

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