The Relevancy Read's Guide to Food & Beverage

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The world has never weighed heavier on kids. In a nutshell, they're not alright. How to relate (and sell) to Gen Z and Gen A comes down to lightening their load with fun, humor, sensitivity and awareness, privacy considerations, creative outlets, and expressions of individuality.

The Kids Are (Not) Alright

Not-to-be-ignored business categories—Bridal and Babies—are due for renovation and repositioning. There are industry-specific possibilities for all sectors in these pages, but the bigger picture is “Times (and tactics), they are a changin’.”

Modern Milestones I: Modern Matrimony

Modern Milestones II: Modern Maternity

The Relevancy Read breaks down where and how people will be spending their time, and how to position your brand or business in sync with these places and pursuits for maximum resonance.

Activities & Interests

The first in our city series, our list of brands and businesses capturing consumers' attention and places worth your time in the new New York City landscape.

The Definitive New York City Guide

Empowered by new technologies and more obsessed with health and beauty than ever, consumers reallocate discretionary spending to high-end medical treatments and personal enhancements. Optimizing bodies welcomes a mix of extreme innovations and revived tried-and-true treatments. This is your Rx for navigating the consumer-wellness dynamic.

New Medicine

In an all-too-digital world, The Relevancy Read bets on pen and paper. Print marketing is an unsung hero reaching and resonating with today’s consumers. Read on for all the ways in which you can ink consumer connections creatively.

Promoting Print

Examining the hospitality industry and all its tentacles, from the implications for work/life balance to the new direction of festivals, and how entertainment and wellness play in.

The Complete Guide to Travel & Leisure

A look-ahead projection for a new audience. What will the evolving Z's and entering A's be feeling, thinking, doing and looking for from brands and businesses? Read on.

Coming Soon 2025

Partner to our Coming Soon 2025 report, this issue dives more deeply into the application of our demographic notes to creative planning, design, product, and voice.

Coming Soon 2025 Sequel: The Execution

Progression has turned to whiplash where re-evaluating feelings is concerned. What moods and mindsets can you expect? Read on. Whether your audience is a shopper, viewer, rider, reader, eater, or guest, you want to know about the shifts that are setting in. Spoiler alert: what’s about to happen is a gear grind on many views and attitudes.

Consumer Dynamics: Vibes Shift

Leadership has had a lot on their shoulders lately. Being the moral majority is a big responsibility. Solving the world’s problems, too. Keeping yourself and your brand from being canceled while doing it, extra credit. Relief is in the offing as calmer heads prevail.

Consumer Dynamics: Business Activates

Now for the fun part! Design and creativity are at (or have the potential to be at) an all-time high. The unlikely combination of humor, tech, temper, and nature have conspired and complemented to magnificent effect.

Consumer Dynamics: Aesthetics Pivot

Prepare for the rising renaissance of more memorable, more interesting, and thus more desirable, places and spaces. Consumer-catchers, if you will.

Awestriking

A comprehensive look at the growing age group already making a mark, Generation Alpha. Get to know who they are, what they value, and how they approach the world, all before they hit double digits.

Getting To Know Gen A

Always both primer and pacesetter, in this report, The Relevancy Read considers the planning and prepping businesses can do now to be in position to capture the customer's attention when the going gets rough.

Touchpoints

It’s a magic moment for the psychedelic space. This report explores the business opportunities and creative direction unfolding amid the widespread adoption and legalization of psychedelics.

Psychonauts

The Relevancy Read revisits the ever shifting and increasingly inclusive luxury sector in a three-part series, Luxury Now.

Luxury Series

Metaverse-talk is ubiquitous. Understanding the topic to proficiency and being conversant, less so. We've tackled the tough concept in a three-part plus glossary series of reports.

Metaverse Series

Amid inflation, The Relevancy Read explores original strategies for selling to a more universally scrupulous set.

Inflation Influences

People will always romanticize past propositions, but the time periods and positioning of interest shift according to present moods and mindsets. Businesses must assess not IF people are nostalgic, but WHAT people are nostalgic for.

Newstalgia

An alphabetical breakdown covering all things Gen Z. Understanding the sentiments driving their decisions is essential for effectively attracting this complex demographic, colloquially known as Zoomers.

Gen Z's ABC's

Environmental concepts and decor directions attracting consumers emotionally and practically. Use this as a blueprint for engaging commercial spaces and home assortments alike.

Industrious Thinking: Home & Interiors

Our newest consumer-and-commercial projection compiles the behaviors, activities, interests, and ideas taking shape in relation and response to the cultural, social, and political landscape.

Consumer Indexing

The collective, pandemic-induced hustle to get food products to plates raised standards, positioning the Food and Beverage industry as a North Star for modern branding and business. As consumers settle into new eating routines, pan-industry opportunities abound.

Industrious Thinking: Food & Beverage

This year’s heightened health concerns pressured beauty and wellness industries to step up with accessible solutions. The result? A people-first approach to product and servicing that caters to needs instead of creating them, and empowers consumers with the knowledge and tools to take control over their own wellbeing.

Industrious Thinking: Beauty & Wellness

Retail is exhibiting more agility than ever and moving product and marketing timelines closer to true consumer wants, needs, and activities. Curated into categories like What's Changed, What's Expected, and What's Next, this Report boils down the most important business moves for a catalog of tactics needed to self-check strategies.

Industrious Thinking: Retail & Fashion

2020’s challenging conditions see a silver lining, as a catalyst for creativity and better business behaviors. As such, media and entertainment has become borderless with endless opportunity to exhibit its artistry and captivate audiences.

Industrious Thinking: Media & Entertainment

An early-days assessment of how consumers will process and proceed after this collective experience.

Post Pandemic Projections

If you've been sticking with our narrative (fingers crossed), you know how important it is to leverage consumer interest, absorb cultural cues and keep creative muscles limber. Now, The Relevancy Read-isms "fairism," "actionism," and "emotionality" are layered on, influencing values and catalyzing new points of view.

New Views

A changing worldview is the narrative that brands and businesses ultimately get written into. Content, product and price are no longer king-makers alone, acknowledging consumers' frame of mind—emotionally, socially, spiritually, intellectually—distinguishes the pack-leaders.

New Values

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