Business in the Web3 environment is uncharted, but recent developments by MoonPay are making it easier to navigate. An infrastructure for facilitating blockchain payment, MoonPay’s new Web3 Tools combines authentication, identity verification, token-gating, collectibles, and ticketing. This type of all-in-one offering (which we expect to see more of) will catalyze the shift from Web2 to Web3, much like the integration of interactive multimedia morphed Web1 to Web2. Like all technologies that serve as a backbone for execution and advancement, it will come down to marketing and communication to make this the de facto solution. The Co will keep an eye on this, but brands and businesses should be readying themselves now on these capabilities with research and education.

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