Group activities are experiencing a glow-up as consumers reevaluate the importance of play and offline social life. What started as a resurgence of arts and crafts and board games has evolved and inspired new creative hang-outs with commercial opportunity. Recently on our radar: The Big Silly Trivia Game is an invite-only club for girls marrying pop-culture and fashion obsessions, asking questions the audience actually knows the answers to with prizes they really want.
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