Rising concern for the planet and our resources has overconsumption on notice, consumers curbing their shopping habits, and the afterlife of products thoughtfully measured. As The Co. expected, a circular system is the end goal, particularly for the Millennial, Gen Z, and Gen A consumers. Upfront considerations now include assessing the resale value, putting the product into the second-hand market, and recouping some of the original spend. In the name of a better ecosystem all around, platforms like the Croissant browser extension, which helps you determine how an item you may purchase now will fair in the resale market, or the Fizz social app, which creates a marketplace out of your college campus, are setting all players up for a win-win.

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