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A Sampling
A Sampling

Salone del Mobile: Part 2

May 14, 2024

1. BEST MIX OF BUSINESS AND CULTURE: Loewe & J.W. Anderson

For both the Loewe and J.W. Anderson brands, authentic synergies with the art and design worlds were created. Blending cultural clout with business to feature each brand’s activities inside boutiques and (also purchasable) at external exhibits. For the Loewe Lamps installation, lamp designs were commissioned from 24 internationally known artists. J.W. Anderson unveiled the “Days exhibition of fine gauge knits in varying lengths, yarns, and colors, each with a different word, by LA-based artist Patrick Carroll.

2. BEST DATA ACQUISITION: Gucci

Gucci’s multi-pronged approach included a flagship redesign with in-store exhibition, the takeover of the city tram system, and a newsstand with limited-edition postcards and flower giveaways. The brand had people lining up by the thousands for waits of up to two hours. The hitch? Showgoers give their personal data to Gucci – CRM gold, if you will – in exchange for participating with the esteemed hometown Gucci brand.

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